Surv

Helping leadership level up and forge ahead

Rent Sons came to Nimble with a tough choice to make: rebrand the company under a new name just as they were gaining traction in emerging markets, or continue as Rent Sons and risk alienating a growing customer base. Nimble was hired to facilitate brand identity discussions amongst leadership, which ultimately solidified the decision to change the company name.

“Nimble was there to support leadership every step of the way.”

From conducting a competitive audit to establishing core brand personas and leading targeted group discussions, Nimble’s helped leadership craft a path forward and reaffirm their vision for the brand’s future.